Group+Project+-+Marketing

This page will be used for the Group Marketing project in Fall 2011.

Garra Ballinger Jennifer Smith Jill Swann

Slogan Ideas: @your library AllRead - "Where we All Read and Succeed" BrainFood - "Literary Nourishment for Your Brain" This goes right along with a quote I have on my wiki- "Reading is to the mind what exercise is to the body." Sir Richard Steele The Geisel Gals - "To Dr. Seuss and Beyond!" Love this one! I am a Seuss fan, particularly because I love rhyming phrases! I can see lots of neat things with this one! "And to think that I saw it on Library Street!" "Oh the Places You Can Go Inside the Pages of a Book", Oh, the characters and themes we could parade through this theme! iLibrary-"Ins and Outs of Literacy" Librarian Idol-"Jammin' to the beat of a good book" SUPER READERS-"Making books our Heros" Free to Read, You & Me Extra! Extra! Read All About It! (This isn't original, but keeps popping into my mind. There's probably some way we could alter this if we wanted to go with a news theme. I just thought I'd throw it out there for us to consider.) Garden of Readin' - "Where literature becomes the apple of your eye"??? When I had a garden theme once before we took every student's picture (mug shot) and made it the "face" of a huge sunflower. Each kid got to construct their flower, we measured how tall the student was & made their flower the same height, and on the leaves they wrote favorite books with 3 sentence summaries. These lined the halls of our school that year. I took book jackets and used a couple of leaves on some of the flowers to look like hands to be holding the book covers, so it looked like that flower was reading that book. Great theme! I'm not a librarian yet, but I suggested it to the staff and they bought in full force. It was fun. That has nothing to do with this project, but I thought I would share the idea :)   Ok, so I seriously like all of these. What do you guys think?  I'm up for the Dr. Seuss theme if you ladies are! This is familiar at every age level (through adulthood) so we could plan a project with lots of connections. Garra, do you like this idea for our project? I'm assuming Jeni does since she offered the suggestion.  I am truly happy with any of them. My mind has been dreaming up schemes to go with them all since we started this list!  I say we Go for Giesel! Love the idea of the rhyming phrases and quotes we can include as well as the endless opportunites that Seuss provides across the curriculum. As for the next step, creating the slogan and trademark....Do we need images? I have lots of Digital Scrapbook images and backgrounds that would go well with this theme. Should we set up a time to discuss on the chat board how we want to continue this project set up and design. I know you had mentioned this in an email Jill. Just let me know! Oh, chat board! I haven't used that yet. You girls will have to tell me how to get started, but that sounds like a good tool for 3 to use. I will have to work in the evenings. After 8:00 is better for me, but I could work out time this Sunday afternoon if that is better for both of you. I'm glad you have images and backgrounds that will work with this theme. Work smarter, not harder, right? lol Ok, back into the swing of things! A stomach bug has made its rounds through my kids and me, and I am just hoping my husband doesn't get it next! My baby is still sick, but the 2-yr-old is on the back end of it (no pun intended :)), and my son may have gotten away with the most minor issues. All that to say, I am good after 8 or on Sunday after 3 (we have a bday party at noon). "The questions we ask will lead us to treasures. Asking questions will soon be one of life's greatest pleasures!"  Cheesy, yes, but I was trying to find a way to incorporate inquiry learning into a Seuss-like rhyme. Inquiry on the brain. Hmmmm... it's too long for a slogan anyway.  Oh, and my son has a football game tonight, so it will have to be after 8:30 for me if we do it tonight. Unless, of course, the stomach bug strikes again and we have to miss another game. :)

Any ideas about a logo/ picture? I am not really sure how to go about that. I would love to use a Seuss-like image with our slogan on it, but I am not sure about copyrighting issues. What do you guys think? I thought the same thing about the logo and copyright. However, we can use bright polka dots and colorful kids and they pretty much still cover giesel. Anything red and white striped, and bright primary colors. We also have To Dr. Seuss and beyond as part of our slogan, so we could even have a cartoony rocket ship. Voki Ok, I hate my voice. I feel like I sound very nasal, so if one of you has a better speaking voice, we can all pitch in some ideas for what to include. - Name/ Slogan of library (It says we need to name a librarian- do we make one up? How's Dr. Theophrastus? Dr. L. Brary? Any other ideas? :) I love D. L. Brary, I think it adds to the seuss theme and is also very intriguing. I was thinking that for the name of the library maybe, Planet Seuss, it combines the Seuss and space theme. I can see a cute world image with a rocket ship and cute stick kids with lots of bright colors. I am open to anything you guys have too! - Pitch - how will we get people in to our library? How about a cute Dr. Seuss-like poem or something for the Voki? These great ideas are going over to the pages specifically for the portrait of the librarian. I will leave them here, too, since this is the main page we have all been working from throughout this project as we email and chat about the project.

When there's something you just have to know, And you don't know the answer or where to go, There's a simple solution that will solve it all. The Geisel Gals are the ones to call! So stop on by, let's be library pals! You can't go wrong with the Geisel Gals! I love this! I think it is very catchy! I was thinking of how to add the element of space/seuss into it: Knowledge is here and knowledge is there, The journey may take you anywhere. Climb aboard for a ride like no other, Jorney to Planet Seuss and begin to discover. Oh, the Places you can go with a book as your pal, Let the journey begin with Dr. L. Brary and the Giesel Gals! Love it! That will be really cute with the other images you guys are talking about.

The space images Garra has will fit perfectly with these catchy poems in our library!

i tried to include phrasing that was seussish with a space them as well. I am going to look for the ricket ship images, I know I have seen them. I will get these and with the bright stuff I already have, and the cute stick kids I think we should be covered!

Very cheesy - can anyone think of anything better?????? Elevator Speech - Include importance of library program - Include needs/ wants of patrons - Surveys - Feedback - Suggestion link on website - state intitiatives Advocacy - starts with evidence of our exemplary program - Examples of collaborative lessons - Staff development - Technology tools (web 2.0, etc.) - Collection development - Follett collection development tools - Surveys (patron input) - District/ Community initiatives - One Book, One School - Bears, Books, and Blankets - Technology Showcase Library Newsletter I realize this is all too much for our elevator speech, but it gives us some starting points for the assignment. We can take the highlights and tweak them for the speech.

Marketing/Advocacy Tool Brochure? Video presentation? I am all for a video presentation. This would allow us to the use the image more and also maybe some catchy music/songs. I like the thought of creating a book trailer-type video. I have seen so many creative ways to display them: on digital photo frames in the library, office, or any area where stakeholders might be, since they are so portable; on the morning newscast, if your school has one (I say we include one in the school we are inventing); on a big-screen in the library, cafeteria, or gym; on the school's website..... I am sure there are lots of others I can't remember right now. I like the idea of a video presentation also. That is WAY more my area than the images and scrapbooking. I'm no Spielberg, but I can make a video look ok - I have had some practice here at school with our announcements...